The Switch Your Cat to Raw Blueprint self-paced video course

cats eating raw

Stop wasting time trying to switch to raw by yourself. No more trying to convince your cat to eat raw.

Instead, I’ll hand-deliver everything you need to get your cat to love raw so you can both live more peacefully!

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Lifetime access to all content

Take the course at your own pace (it’s what your cat prefers)! You’ll get lifetime access to all course content, bonus material, and course updates with your purchase.

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Done-for-you transition plan

This course includes a 4-month plan to get your cat to trust the new food. I’ll walk you through each step of the transition plan so you know exactly what to do to please your cat.

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Trackers and planners

Keep track of your progress so you can celebrate those wins! This course includes trackers and planners in 3 formats: printable, digital, and Notion.

raw feeder testimonial

“Tomas is finally eating raw food.”

“Tomas is finally eating raw food. Thank you jesscaticles & Jericho <3 For your eBook and videos it really helped a lot! It took a while for us to make the transition! Thank you for helping me improve our routine, stay calm and have more fun time with Tomas as he started trusting his food.” – V + Tomas

This course gives you everything you need to feed your cat better!

✨ A dandruff-free, silky soft and shiny coat that glistens in the sun

😸 Lazy cats get more energy and actually want to play

♥️ Picky cats now turn their nose up at kibble and only want the healthy stuff

🐈 Overweight and obese cats lose weight without starving themselves

😮‍💨 Relief because they know their cats are getting the absolute best diet
two cats

“Jess provides you with a wealth of information to make the transition so much smoother and easier to track.”

“The transition from dry to wet is going easier than we expected. Jess provides you with a wealth of information to make the transition so much smoother and easier to track. It may seem tough at first but hang in there, your fur babies will luv you even more for it!” – Squirt + Hammie

barbara and booger

“Booger became playful again and their coats are beautiful and glossy.”

“Thanks to you Jess, my 14 yr old Booger lost a couple of pounds when I transitioned them to raw, he and Lucy Girl. They love VIVARAW!! Booger became playful again and their coats are beautiful and glossy.” – Barbara, Booger, and Lucy

True freedom

ash eating ground raw cat food

Understand what your cat actually needs. Because you shouldn’t rely on other people to tell you what to feed YOUR cat. You are your cat’s best advocate.

Health goals

gracie eating raw food

From kitten to senior, from underweight to overweight. This blueprint helps all cats become a happier and healthier version of themselves.

Relief and peace

ground raw cat food

Done for you transition plan specifically formulated for picky cats. No more wasting food because your cat turned his nose up at it.

    • Know you need to feed your cat better but don’t know where to start

    • Desire to maximize cat happiness and strengthen your bond

    • Value your cat’s long-term wellbeing more than short-term rewards

    • Don’t want to rely on other people to tell you what to feed YOUR cat

    • Are willing to put in the work to help your cat thrive

    • Appreciate that this course is made by a real cat mom and not an AI bot
jess caticles

We are the owners and creators of Caticles and the Switch to Raw Blueprint.

I’ve had over a dozen cats my whole life. And many of those cats suffered from serious health issues.

Diabetes, FLUTD, kidney disease, cancer, obesity, liver failure, and the list goes on.

In 2017, I started working as a professional cat sitter with hundreds of cats. And I realized it wasn’t only my cats that were suffering!

What was the common theme? They all ate kibble.

I adopted Jericho the same year and started the transition to raw as soon as he adjusted to his new home. Jericho is a big influence and motivator in my life.

But my little friend Hemi (below) is the one who pushed me to become a Clinical Pet Nutritionist.

cat cuddling my leg

Hemi was only 3 years old when he was diagnosed with kidney failure. He lived for another 6 months before we had to put him down.

I’ve learned about the dangers of feeding overly processed food the hard way many times over.

But Hemi was a real eye-opener. 

I made it my mission to educate cat parents around the world about natural feeding and feline-appropriate diets so we can take control of our cat’s diet and well-being.

I believe that a raw fresh food diet is the best AND most cost-effective way to feed our cats!

That’s why I created the Switch to Raw Blueprint.

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1. Learn from my experiments

I’ve done the testing and experimenting so you don’t have to! See exactly how Jericho’s diet journey went – the good and the bad. That way, you can do what actually works and avoid what doesn’t work.

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2. Gain confidence

Too many cat parents say, “I’m afraid my cat will get Salmonella” or “What if my cat won’t eat it?”. These negative outlooks do nothing but hold us back. Get the confidence you need by undoing the institutional brainwashing.

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3. Month 1: Upgrade how you feed your cat

Most cat parents overlook this step and skip straight to offering their cat new food. This causes a lot of stress and frustration. Cats are extremely reluctant to change – especially when it comes to new food. So we need to upgrade how we feed our cats first.

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4. Month 2: Cut through the BS on the label

Did you know that fancy terms like “premium” don’t actually mean better quality? Manufacturers use these claims to trick us into buying their products. Learn how to actually read labels so you can spend your money on better-quality products.

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5. Month 3: Liven up your cat’s meals

You’ll start by upgrading smaller pieces of your cat’s diet before jumping into buying 10 pounds of new food. These baby steps are what your cat prefers. And it eliminates stress and overwhelm for you.

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6. Month 4: Switch your cat’s food

This gradual switch helps your cat get used to the new food without even realizing it. You won’t need them if you actually follow this plan, but I’ve also included picky cat solutions.

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BONUS: Cat weight loss plan

Help your cat get to an ideal weight and avoid serious health issues. You’ll see a great transformation in just upgrading the food. More energy and more playful behavior – woo!

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BONUS: Special needs resources

I’ve included resources for IBD, FLUTD, CKD, and diabetes. You’ll have all the resources you need to have a confident conversation with your cat’s doctor. You are your cat’s best advocate!

raw feeding testimonial

You have helped me be a better cat mom!”

“I want to thank you for sharing all of your knowledge! I loved learning about how to read food labels, why feed raw and to make sure to play with your cats! I love it all! You have helped me be a better cat mom! I began this journey of fresh feeding and holistic care this last 7 or so months. I was trying everything with Lucy to get her to like wet food but nothing and then I gave her cooked chicken and she loved it! I felt so guilty not trying this before but now I know I can feed her better. Your recommendations of how to switch food helped me get her to at least drink the juice of the wet food!” – Lucy

    • Lifetime access to all content and future updates

    • Video instructions that help you switch your cat’s food properly

    • Cat food label cheat sheets and video reviews so you can choose healthy products that work for you

    • Trackers and planners to make the most of the transition – in 3 formats: printable, digital, and Notion

    • Google spreadsheets that do the work for you each step in the transition plan

    • Bonus: healthy cat product recommendations for you to use as an example when you shop around (plus discounts if you choose to buy the products I recommend)

    • Bonus: cat weight loss plan if your cat is overweight or obese

    • Bonus: special needs cats resources (IBD, diabetes, FLUTD, and CKD)

    • Most importantly: peace of mind because you know you’re doing what’s best for your cat

Since you get instant access to the course after payment is confirmed, I do not offer refunds. Additionally, I want to make sure you’re committed to working with your cat! Please read through this page and the FAQs below before you purchase this course.

raw feeding testimonial

A true blessing.”

“This is great, thank you so much! You are truly God-sent. I have been praying for a person that knew about nutrition for cats. A true blessing.” – Aubrey

switch cat to raw diet jess caticles

Frequently asked questions

You’ll get instant access to the course right after payment is confirmed. Please check your email with course log in details after you submit your payment.

You get lifetime access to the course and all future updates!

The course includes a 4-month plan. But please know that some cats may need longer than this. Remember, we are working with our cats. You need to take as long as your cat needs.

Yes! The blueprint is specifically formulated for picky cats because ALL cats are picky about food changes. Follow the plan and work with your cat. You will feed your cat better.

No! I’ve heard from multiple cat parents whose senior cats benefited from switching to raw.

At the end of the day, you are responsible for your cat. You make the decisions. Not your vet. I also provide resources for you to find an integrative vet who is at least open to the idea of raw feeding.

Bacteria contamination is a risk regardless of the type of food that you feed (yes, even dry food is at risk). It all comes down to how you source and handle the food. I provide raw feeding safety tips for you in the course!

No. This course will help you switch from dry/wet to 100% raw commercial food.

No. Please read through this page and the FAQs before you purchase this course. Only buy this course if you are 100% committed to switching to raw.

There is a private form where you can submit a question included in the course.

Purrfect for you if:

  • Your picky cat hates the new food that you put down even though you’ve tried everything.
  • You’re worried that your cat is constantly begging for food and starving for nutrients.
  • Your cat is overweight or obese and won’t lose weight no matter what special diet you use.
  • You don’t feel confident about your cat food choices, but you want to feed your cat better.
  • You want to switch cat food properly to avoid stress, overwhelm, and digestive issues with your cat.

Now imagine if you could…

  • Get a clear, proven plan delivered to you so you don’t have to figure out how to switch to raw on your own
  • Successfully switch your cat to raw without having to “convince” your cat to eat the new food
  • Feel confident that you know you’re giving your cat the absolute best, nourishing diet
  • Form a stronger bond because your cat is happier, more playful, and nourished with a proper diet